Facebook advertising

Since new media is a popular mechanism with which consumers (mainly young consumers who happen to be the most likely to buy) shape their lives via collective information, the information present on new media outlets is very precious for advertisers. However, since the content on new media sites is personal, advertisers need to be careful not to creep out the users. Since the advertisers want to target people interested in their products, an advertiser will pay for you to see the advertisement if you have selected certain things as your interests on facebook. For example, I have a lot of hockey ads on the right side of my facebook page at the moment. This is a good thing for advertisers because anyone who knows me, knows that I love the sport and am always interested in new developments surrounding hockey.



I read a New York Times article about advertising on Facebook, and the article focused on poor advertising techniques on facebook pages. The article mentions a woman being advertised "Plan-B" or the morning after pill. This did not go over well with the women who did not want her sexual behavior to be questioned. ouch.

I have to agree with The Times that sometimes advertisements on facebook are targeting the wrong people. I myself have seen an ad for a U-19 rugby team and the picture below it was a bunch of women huddling in a circle. I have no idea how that is supposed to entice me to play rugby or why would I even play rugby.

Actually, I dont really care how misplaced the ads are on facebook, because I dont want there to be advertising clutter on my facebook page. If advertising stayed away from facebook I dont think I would be very upset.