Nike: Just Do It... with Nike stuff on

Nike is probably the most influential sporting goods company of its time and the way they continue to promote this image is by giving the consumer evidence of their greatness. The best athletes of our time do advertising for Nike. Michael Jordan, Tiger Woods (well he did), and Lance Armstrong all do advertising for Nike. If the best athletes in the world are telling you, a young teenage athlete, to buy their product or work hard in Nike gear, there is a very high chance you will listen to the ads.



Personally I take my sport of hockey very seriously, much like a lot of other teenage athletes in America. The values of hard work and dedication against all odds have been instilled in us since we first started loving our sport. Motivation to become the best is a very powerful driving force in a young athletes life, and looking toward motivational sayings or speaches is a common thing to do if you are an athlete.

Personally, I find a lot of inspiration in Nike's advertisements. The ones with Michael Jordan are the most inspirational.



Here are a couple Jordan commercials long with some Mello commercials.



http://www.youtube.com/watch?v=9zSVu76AX3I



http://www.youtube.com/watch?v=lvGDh9dd14o



http://www.youtube.com/watch?v=0wIRTbY5HNM

Nike has also done a great job of transforming Lance Armstrong's personal battle with cancer as a symbol of strength and resilience that can be seen in the brand. Nike wants to be seen as a brand that can help you achieve the impossible and battle even the greatest enemies. By tagging onto Lance's courageous story, Nike builds a courageous brand.

These commercials strike a chord with aspiring athletes, because it highlights the hard work necessary for succeeding. Also they seem to tell the viewer that they too can do it with hard work. Hard work has to be done in the gym. I need gym shoes. Oh why dont I get Nikes.



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