Thursday, March 4, 2010

Mergers and Partnerships, another example of convergence culture



Mergers and partnerships are a common sight in the corporate world today. Much like the Power Rangers, these giant corporations morph together to create even bigger creatures.




Some mergers create efficient corporate machines that are very sucessful, but others just boggle our mind. One example of a ludacris partnership is McDonalds with Weight Watchers. Let me repeat that for those of you with a short attention span, MCDONALDS IS PARTNERING WITH WEIGHT WATCHERS!


From the article: "
In the new deal, McDonald's will use the Weight Watchers logo on its menu boards and tray mats. Weight Watchers will promote McDonald's to dieters."


At first I thought this was a genius way for McDonalds to make you fat and then send you right off to Weight Watchers, which would in turn create an intense craving for McDonalds making the cycle go full circle. Unfortunately, the people at McDonalds dont have as sick of a mind as myself. Instead, Mcdonalds will lure the people who are looking to lose weight (who are ironically the biggest eaters) with the Weight Watchers symbol, but these people will most likely consume a lot of food, including non "Weight Watchers" entres. Smart, but literally deadly. (Picture found here)

Another merger that has stirred up some legal controversy has been the T-Mobile (Owned by Deutch Telecom) and Orange (Owned by French Telecom). The merger was approved by the European Union after they agreed on a network sharing agreement to help out competition.



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